Friday, June 11, 2010

Our Balance Sheet tells only half the story..!

This advertisement by ONGC in Mint(*) caught my attention.


(*) I forgot to jot down the date of issue

With C & AG auditing the Government Companies, I am sure the accounts/Balance Sheet will be credible and reliable.

In a lighter vein, it takes real courage to proudly say that the Balance Sheet tells only half the story!  That too in today's world, where lack of transparency in accounting is being blamed for the financial/economic problems in western world. 

I guess the person who made the advertisement might have thought about Tata Steel's famous decade old advertisement - "We also make steel".  Maybe he/she or ONGC thought that they can tap the same theme by implying that they do much more than what their Balance Sheet reveals. 

But, in today's context, when financial institutions/banks are being blamed for off-balance sheet items, lack of transparency in accounting issues etc, putting a politician on the advertisement, and saying "Our Balance Sheet tells only half the story", has potential of being misunderstood.