Showing posts with label TIME. Show all posts
Showing posts with label TIME. Show all posts

Monday, July 14, 2008

Attack of the Freshwater Shark?

I read an interesting article in TIME about how a fisherman in Australia came across a great white shark which was longer than his boat and how he cut the net loose and the shark with it and then watched as it swam away. Some excerpts -

At one time or another, most fishermen have a Jaws moment. For one gnarled veteran trawling Tuggerah Lake, actually a smallish freshwater lagoon situated about 90 km north of Sydney, that moment came just over an hour before sunrise on July 9.
It was around 4 degrees Celsius on the lake at 5.30 am on Wednesday, making it the coldest morning of the year in these parts. Wrapped in several layers of clothing, the fisherman was startled by splashing noises coming from underneath his craft, then alarmed by a recurring thudding sound, as though something were striking it. Having rushed to one side of the boat, he peered down to see a gigantic fish trapped in a net.

It so happens he knows a lot about marine life. From this specimen's conical-shaped snout and peculiar coloring — gray dorsal area, white underside — and the size of the beast — clearly longer than his 5.5-m. (18-ft.) boat — he identified it as a great white shark, the world's largest predatory fish. He may or may not have known that it is rare, but not unheard of, for white pointers to attack and even sink boats as long as 10 m. (33 ft.). Whatever the case, he didn't muck about: in a state somewhere between agitation and terror, he cut the net loose and the shark with it, then watched as it swam away.

How would the ocean-going monster have gotten into a freshwater lagoon? Tuggerah Lake is connected to the Pacific Ocean through a tidal channel called The Entrance. It is 12 km long and 4 km. wide, with an average depth of 6-7 m, roughly 20 feet. "It's not a big lake," said Chief Inspector Winmill, "but it's a bloody big shark — if it's true."

Experts have their doubts. Calling on 35 years of experience with sharks and shark attacks in Australian waters, "and my knowledge of shark biology and behavior, I'd say it's highly unlikely that a white shark as large as indicated would get into a lake through a small opening as that at this location," says John West, curator of the Australian Shark Attack File. "

This story reminded me about a fascinating piece titled "Invitation to a Journey" written by Sri Eknath Easwaran. Sri Easwaran writes about a whale (Humphrey, as reporters called him) which on the way to Alaska, got trapped in the Sacramento River Delta and finally how it got out. Some excerpts from this article -

Not long ago, a young forty-foot humpback whale on his way to Alaska became enticed by the lure of San Francisco. He veered off course into the bay, and once inside, instead of deciding he had made a wrong turn and retracing his wake, he chose to push on to Sacramento. By the time I learned of his plight, he had worked his way into fresh waters and got trapped in the shallows of the Sacramento River Delta – a most uncongenial environment for any salt-water creature, but practically a bathtub for one used to thousands of miles of open sea.

Humphrey, as reporters dubbed him, immediately became a media sensation. Every day, news services carried updates on his predicament around the world, while hundreds of whale-lovers flocked to San Francisco to help the Coast Guard try to rescue him. But Humphrey just kept swimming up blind alleys.

Finally someone hit on the idea of luring him back to the sea by the call of recorded whale songs. Humphrey began leaping joyfully, splashing great sheets of water to the delight of spectators, and churned toward the open ocean at a good thirty miles an hour. Traffic on the Golden Gate Bridge backed up in both directions as fans got out of their cars to crowd at the rails and cheer. They paid handsome fines, but as one woman told reporters, “It was worth every penny.”

Something in all of us cheers when a captive creature breaks free. We are born for freedom, even if we don’t understand what that means or how to find it. Somehow we sense that we are not meant to spend our lives in the shallows of pleasure and profit. We are made for vast spaces, to reach beyond boundaries until, as an English mystic put it, we are “clothed with the heavens and crowned with the stars.” We are born with intimations of a potential much, much grander than anything we can dream of in the day-to-day world.

While Humphrey’s story was unfolding in the daily news, we human viewers had the advantage of a higher dimension. We could look at maps, watch aerial views on TV, and see the scene whole: the narrow confines of the river delta, the broader bay with its narrow passage in and out, the vast expanse of ocean that Humphrey needed to find. To us it seemed so simple what to do.

But Humphrey had no access to that higher view. All he could have known was that an interesting side trip had turned into a trap. It’s easy to imagine how he must have felt as he found himself alone and boxed in, with no sense of where to turn for help in a situation he could not understand.

The media lost interest in Humphrey once he escaped. But I like to imagine how it must have felt to be free at last, charging out under the Golden Gate Bridge deaf to the cheers of earthbound creatures above him, into the open sea where he belonged.

There’s not much to the continental shelf in northern California, and whales swim fast. Within a few minutes Humphrey would have been in mile-deep waters again, with half a planet of open ocean to roam in as he pleased.

Then, free to go wherever he chose, he must instead have felt a silent command: “North. Go north. Go home.” No details, no map, no companions, no guide, just a direction and a desire in response to an overriding imperative from within: go home.

In case of both Humphrey as well as the Australian white shark, it appears to be a journey from bondage to freedom and to their home.

Sunday, July 13, 2008

America's Shrinking Groceries

Soaring commodity and fuel prices are driving up costs for manufacturers; faced with a choice between raising prices (which consumers would surely notice) or quietly putting fewer ounces in the bag, carton or cup (which they generally don't) manufacturers are choosing the latter says KATE PICKERT in this informative article in TIME.

Some highlights from this article -
  • "People are just more sensitive to changes in price than changes in quantity," says Harvard Business School Professor John Gourville, who studies consumer decision-making. "Most people can tell you how much a box of cereal costs, but they have no clue how much is actually in it."
  • Most of the food manufacturers are not exactly going out of their way to let consumers know they're getting less for their money. Some claim newly shrunk products are responses to consumers' needs.
  • Tropicana told the New York Daily News earlier this month that its orange juice containers, which also include a newly designed cap and retail for the same price as the previous larger size, were the result of customer complaints. Said spokeswoman Jamie Stein, "We had a lot of spillage with our old products. It's a value-added redesign."
The Indian Context
The tough economic environment is forcing food manufacturers to stick to price and reduce quantity. But this article, though informative, still made me smile a bit. I thought the quantity reduction that's referred to in the article is what the provision stores in India did all the time
including altering the scales, using false/wrong weighing measures, etc. Ok, even if not all the time, atleast most of the time. The "value-added redesign" argument of Tropicana also made me laugh a bit. You give me less for the same price, say its for my benefit and then use big words like "value-added redesign"! May be, as Tropicana is being sold in India, they have learnt all our tricks and now deploying them effectively in USA!!

Bill Gates: PC Genius, Internet Fool

Bill Gates, who for years was the richest man in the world, is also one of the smartest. But even he couldn't figure out how to beat the Internet — how to transition his grand old monopoly software company, Microsoft, into a business that thrives on the Net. And so he begins his retirement from Microsoft as the PC era's biggest winner, and the Web era's most spectacular casualty, says JOSH QUITTNER in this interesting article in TIME.

It gave me the feeling that even a genuis has limitations. Some highlights from the article -
  • Internet, for all its world-flattening glory, is a destroyer of businesses without parallel. The Net has brutalized old-line business across most industries — retail, telecom, financial services — and the technology industry itself, is, ironically, no exception.
  • Few companies not born on the Web have figured out how to thrive there. Apple, with its post-PC iPhone, could be the shining exception.
  • But big, complicated operating systems such as Microsoft's latest, Vista, aren't necessary in the Web Age, where applications are delivered for free and on demand — often without users' even being aware of it. The Net is where the money is, and it's the one place that Gates — like so many others — hasn't left his mark.
  • He saw the Internet missile coming, of course. But by the time he sounded the alarm, it may have been too late. (Read his famous "Internet Tidal Wave" memo, sent to the troops May 26, 1995, over a year after the browser company known as Netscape launched.)
  • Gates built or bought all manner of things to conquer the Net, but few managed to be anything more than also-rans in the innovation game. In 1995, he launched a gated online service, MSN; a Web-based email client, Hotmail was purchased in 1997; a search engine, MSN Search, launched in 1998 using a third-party product as its core; a chat client, Messenger, was released in 1999; and last year it bought an online advertising platform, aQuantive and became a significant, though minority investor, in social network Facebook.
  • While Microsoft is exponentially larger than Google — number 44 on the Fortune 500 list versus Google at 150 — Google's Web business (advertising mostly) is growing so fast, it's poised to rival Redmond's operating system revenues by 2010. And that's the problem. As more and more of what Windows does moves up into the cloud — into Google's always-on, give-'em-whatever-they-want-for-free servers — what becomes of the company that Gates built?
  • The smartest move Gates could make right now is to get out of the way. There are many smart and talented people inside Microsoft who know what to do. Blow up Vista and abandon its next iteration, Windows 7, and start from scratch, is but one excellent idea. That will probably work.
And if not? Maybe we'll see Gates return, a Nobel in his pocket, ready to wrestle with the Web once again!